Every shot. Every match. Every moment.
There is no time to waste. You never know when everything can change. It all is part of the journey. It all adds up.
The ATP Tour is a celebration of every piece that makes the magic. It is the heartbeat of all things tennis, representing the peak of perfection, delivering world-class competition throughout the year.
Every match plays a role in shaping the PIF ATP Rankings and defining careers. The ATP Tour is where rivalries ignite, emotions run high and players rise to meet the relentless demands of the sport. It is where major champions are born.
The Tour is a celebration of its parts. Everything contributes to the jaw-dropping marvel beloved around the world. There is Different Drama, Fierce Feuds, Struggles and Successes. Savour The Spectacle — you can’t keep your eyes off of it for a moment, let alone a day.
The ATP's new global marketing campaign, It all adds up, strives to immerse fans in the stories and moments that define the ATP Tour, bringing them closer to the pulse of the game than ever before.
Follow The Tour
Different Drama
There is always a story.
From rapid rises and scintillating highs to the disappointment of defeat, Different Drama tells these gripping tales in fresh and evocative ways.
Fierce Feuds
On the ever-evolving ATP Tour, new rivalries are forged in the fire of competition. Every match becomes a struggle not just for victory, but for legacy.
By celebrating this ongoing battle, we aim to unravel the stories behind these fierce feuds and uncover the stakes that make each encounter so captivating.
Struggles & Successes
It is time for the world to see the raw, human side of the athletes.
Behind every booming serve and majestic rally lies a story of grit and determination. It is more than just tennis. It is about the struggles and successes, challenges players overcome, the setbacks they face and the personal journeys that shape their pursuit of tennis stardom.
Savour The Spectacle of the ATP Tour
The journey of tennis is thrilling to follow. Savour the Spectacle as the ATP Tour touches down at some of the most unique and spectacular destinations around the world.
Every stop on the Tour feels like a new adventure. Whether it is the dynamic high-altitude battles in Madrid or the infectious energy in the enchanting setting of the Indian Wells Tennis Garden, the ATP Tour is a circuit like no other.
The Players
The ATP Tour features the best players on the planet. These are the history-makers and the record-breakers. They create the stories that become legend. It is the players who make it all add up.
Carlos Alcaraz
The smile. The grit. The history-making.
Carlos Alcaraz has rapidly become one of the hottest prospects on the ATP Tour, embodying the dynamism, talent and passion that define the sport. Alcaraz is a player who represents both the future and the now.
Novak Djokovic
The ultimate No. 1. A man who knows the view from the top of the mountain all too well.
Novak Djokovic is one of the most accomplished and respected players in tennis history. The Serbian’s impressive accolades and breathtaking achievements speak for themselves.
Jannik Sinner
From the ski slopes to tennis’ mountaintop, 23-year-old Jannik Sinner has seen it all.
The Italian’s ascent has been punctuated by milestones that reflect his talent and unyielding determination. While he remains composed and unassuming, Sinner’s rule tells a different story.
Frances Tiafoe
Frances Tiafoe’s energy is infectious. His personality is magnetic.
From humble beginnings in Maryland, where he was born to immigrant parents from Sierra Leone, Tiafoe has established himself as an iconic figure within the sport whose aura extends beyond it.
Shang Juncheng
It's okay to be the underdog. You can still make history
Shang Juncheng is a #NextGenATP star who is already making an impact. The left-hander has already become China's youngest champ and is showing no signs of slowing his rise towards the top of the sport.
Casper Ruud
Break Norway's records. Break the Top 5. Break any limit.
Casper Ruud has already made an impact and he is just getting started. Feel the earth shake as the Norwegian continues to break new ground and challenges anyone who stands across the net.
Daniil Medvedev
Stay on their minds. Stay consistent. Stay the one to watch.
Daniil Medvedev is where tactical genius meets competitive fire. The result is a championship-level player who you simply cannot take your eyes off, and always rises to the occasion in the biggest moments.
Alexander Zverev
From prodigy to champion, the German continues his determined pursuit for the very top of the sport.
Jack Draper
Obstacles prove no problem for the British lefty, who always is hungry for more.
Holger Rune
The Dane fears nobody and is relentless in his efforts to become the best in the world.
Alex de Minaur
The speed and competitive spirit are limitless for a player who refuses to stop improving.
Stefanos Tsitsipas
No matter how big the moment or how difficult the challenge, the Greek rises to the occasion.
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