Fans following the Nitto ATP Finals on social media this week had a fun new way to engage with the season finale.
Through a combination of Augmented Reality technology, 3D modelling and live data, fans were able to enjoy select hot shots from the Nitto ATP Finals in a first for the tournament, with a younger audience firmly in mind.
The clips began with a stunning Casper Ruud lob and would go on to include a Daniil Medvedev backhand, Carlos Alcaraz's dazzling court coverage, Taylor Fritz's Thor-like forehand and Alexander Zverev's electric backhand.
To view the full AR immersive hot shots on Instagram, click this link or scan the QR code at the top of the page.
Watch all of them in our AR playlist below.
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